The Alignthority® SEO Roadmap
It all starts with a plan.
Using my signature Alignthority® methodology, my team and I will craft a focused roadmap to help you become visible to the right people in search engines from Google to Bing to LLM software like ChatGPT. This roadmap goes far beyond your typical SEO plan, as we draw on our 15 years of previous experience as a successful and popular website design and marketing agency to dig deeply into the real actions that will make tangible impact on your business.
If you're ready for a future-focused SEO strategy—this is the best next step!
Sarah Moon, Marketing + SEO Strategist
DATA-DRIVEN MARKETING THE ALIGNTHORITY® WAY
When my team and I help you amplify your message and increase your visibility in Google and beyond, you’re working with a partner who truly walks the walk.
I believe that a savvy, custom marketing strategy focused on audience growth must be the foundation of your digital presence. Because discovery is where 90% of online experiences begin, it serves as the fuel for my proprietary framework, the Alignthority® System. This system ensures that your marketing and SEO aren't standalone tactics, but bridges that connect your brand to the people who need it most.
My Commitment to Your Brand:
Goal-Aligned Strategy: I align your strategy with your overall business objectives, focusing on sustainable growth rather than vanity metrics.
Website Optimization: We refine your website’s user experience, conversion optimization, and performance to ensure that once you are found, your site works hard to convert those visitors into loyal clients.
Integrity-Driven SEO: I promise never to compromise your brand integrity with "spammy" or "sketchy" tactics. Your brand is too valuable for shortcuts that risk your long-term reputation.
Co-Creative Process: Your input and engagement matter. I co-create strategies with my clients so you understand the "why" behind every move we make.
Empowerment Over Dependency: My goal is to provide you with a clear roadmap for success. You will always understand your plan and have the confidence to carry it forward on your own if you wish. When you work with me, you are investing in your brand’s long-term authority—not locking yourself into an onerous, never-ending maintenance contract.
Core Principles
In today's world in which it's hard to know who's trustworthy and has your best interests at heart, now more than ever, transparency about approach is essential. That's why I want to make it crystal clear how we'll approach your project.
Research-Based
Research is at the core of how we work with clients. SEO specifically and marketing more generally aren't just keywords—audience research, trends, and qualitative feedback are all part of excellent research-fueled work. We also share our research with clients. I'm happy to share our work and the latest information we've uncovered.
Ethics-Focused
Let's face it, SEO has a bit of a reputation—and it's thanks to too many folks being taken advantage of or even what we call "black hat" strategies that work for a hot second and then results in an invisible website and tarnished brand. We're committed to ethics and transparency in our work and will never compromise your company's integrity with shady tactics.
Education-Minded
While we have many clients we've worked with for years, it's also a reality of small business that capacity is limited and sometimes bringing work in-house makes the most sense. This is why you get educated about the why behind our recommendations and strategies.
"Working with Sarah Moon has taken 30 to 50% of my sales pipeline work and made it irrelevant because now I am getting Stripe dings from people who never even made it on my pipeline. She has amplified my thought leadership to such a degree that people want to work with me and they are silently looking and lurking and watching and buying without me having to do every single touch, every single call, every single day. Working with Sarah has amplified my authority in ways that I had never imagined."
— Natalie Bullen, Unapologetic Wealth
Let's Recap the Details
Investment: Flat Fee: $1,995 or three monthly payments of $695
A 30-Day Focused Process: We move quickly but intentionally to get you a plan you can actually use.
Platform Agnostic: Available for all modern website platforms (Squarespace, WordPress, Shopify, etc.).
Two Strategy Calls with Sarah: A kickoff to align on goals and a wrap-up call to walk through your roadmap and next steps. These calls are a $700 value alone.
Personalized Support: Direct access via Email or Voxer during our 30 days of working together. A $595 value, complimentary to you.
Current Rankings Identification: Knowing exactly where you stand today.
Competitor Gap Analysis: Identifying where your competition is weak and where you can fill those gaps.
Custom Keyword Research: Uncovering the specific terms that will help you climb the rankings and reach the right buyers.
Targeted Optimization Strategy: Detailed keyword targeting, meta optimizations, and heading recommendations for up to eight key pages.
Future Content Recommendations: A clear path forward for added visibility and long-term authority.
All Handcrafted by Humans: In a world full of bots, copycats, and “workslop,” you deserve better.
"After the audit, Sarah gave me actionable steps that took the overwhelm out of SEO. I'm now ranking on the first page... and get traffic and leads every day because of her help!
Sarah will always be the SEO expert I go to for guidance and website/content strategy!"
— Jamar Diggs, YouTube Marketing Strategist
Questions & Answers
You're always welcome to email me at [email protected], but below are some common questions people have about working with Sarah Moon Consulting on marketing support projects.
Can you implement the Alignthority® Roadmap for me?
In some cases, yes, for an additional fee. Many of our clients have designers or developers they have an established relationship with, and we encourage you to work with them as well if you’re happy with that relationship. Additionally, if you need development support, we have a recommended list of developers we can connect you with.
How is the Alignthority® SEO Roadmap delivered?
Currently, you receive a PDF document as well as a video walkthrough. You also get two strategy calls with me and Voxer or email support access.
What if I have revisions to the Roadmap?
We go over the initial draft together and can revise live. You are also welcome to revise it as your marketing goals change, or book at update with me.
What if I have more than eight pages? What counts as a page?
If you have more than eight pages, we can pick the most important pages together. Alternatively, you can add additional pages for optimization strategy to your project for an additional fee.
A page is an individual page on your website. So, if you have a portfolio collection with five pages in it, those are each a page. Or, if you have a dropdown menu with three pages nested underneath it, that is three pages (or possibly four, depending on your website setup).
We do not count privacy policies, terms of services, and similar pages as pages, as those should not be indexed.
Why should I choose the Alignthority® Roadmap over done for you SEO?
This is a great option if you already have a designer or developer and you want them to implement the work or if you’re en enthusiastic DIYer. It’s also a cost-effective option that’s far better than simply booking an audit (we only offer those to past clients). It’s also a great move if you’re not ready to commit to done for you, because you can always upgrade!
Done for you is better for clients who don’t have a reliable designer and don’t like logging into your website or aren’t confident in your website skills.
I’m a designer—can I book this for a client?
Sure thing! This is a great way to add value to your projects.
Please note that Sarah Moon Consulting/Alignthority LLC retains the intellectual property behind these methodologies and it’s not a license to use our materials as a template for your own projects. That’s really uncool. This is not a white label service, this is a collaboration.
Alternatively, you’re welcome to refer clients for this service if you want to be hands off with SEO Strategy but would like to implement the strategy for them.
Is the Roadmap AI-generated?
No. You deserved a human-crafted plan that honors your unique strengths and vision. We do this work using decades of strategic experience across marketing disciplines.
What is Voxer access?
Voxer is a free, easy to use, app that functions like a walkie-talkie. I use it for asynchronous consulting and coaching with my clients so you can easily ask me a quick question or get feedback without having to sit on a Zoom call. It's a great tool that many of my clients have adopted in their own businesses as well!